If you’re waiting for the Muse to show up so you can "create", you might just be waiting a very long time. Possibly forever. Sounds heartless and painfully insensitive to the creative spirit and artistic nature that you are working so hard to preserve and protect, doesn’t it?
At the risk of being a downer, a spoilsport, the wet blanket to your wide-eyed wonder, the fact is that waiting for inspiration just doesn’t work. At least not very often in the actual world where creative professionals work and play. When it does, rejoice. Hallelujah. Do your happy dance. High five everyone in the room. These eureka moments don’t happen every day so when they do, celebrate. Even if it’s just a little party inside your head.
But if you really want to create, not just once in a while, but all the time, consistently, day in and day out, then you’ve got to be disciplined and work at it. Not very sexy, but true. And if you’re serious about making a living at any creative endeavour, you’ve got to be prepared to put in the time, sit at your desk and plod, toil, and grind away.
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When it comes to great design, it seems to flow from the heart and soul. But where can we go to feed our senses and our curiosity so that we constantly bring fresh ideas to our clients and our work?
It’s amazing how many great ideas come forward if a problem is well defined. The better the problem or challenge is understood, the higher quality the ideas will be.