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HOW ZEN MARKETING USED TIMEFOX TO BUILD DEEPER, STRONGER RELATIONSHIPS WITH THEIR CLIENTS.
Zen Marketing Group works on a "virtual company" business model, outsourcing Marketing Managers who work with clients to develop strategic marketing programs.
Their business model is very effective at providing the service their clients need. Strategic positioning plans, consumer research studies and viral marketing programs are developed by independent Marketing Managers, who work with a centralized administrative system.
"It's a very efficient, effective system," said Gregg Meiklejohn, Zen Master's longest serving team member, "Except for managing timesheets."
Zen Marketing found that the weakness of their administrative system was exacerbated as they grew. What was manageable when they were small had become an enormous problem. They were collecting timesheets, formatting them to produce client reports, then reorganizing them again for invoices, wasting time and building frustration.
"I happened across TimeFox at a presentation. I made the decision to implement it because it's so darn easy and intuitive. It took a few hours over the course of a month to nail it all down. Their support people were excellent to work with. It's been great. Really simple." said Meiklejohn.
The surprise for Zen Marketing was that TimeFox helped strengthen and deepen relationships between the company and its clients. Interim reports are quick and easy to produce, so that clients can be kept in the loop about time, and costs.
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"Now our work is much more transparent. We can demonstrate to our clients exactly what we're doing, how long it's taking, and what stage the project, and its budget, are at – daily if we need to. This tool is helping us build deeper relationships with our clients, adding even more value to our services. TimeFox has been a great aftermarket sales tool."
For "a few hundred bucks; fair value,we thought," Zen Marketing has streamlined their timesheet gathering, improved their administrative process and, as a bonus, strengthened clients relationships.
THEIR ADVICE? "BUY TIMEFOX," SAYS MEIKLEJOHN.
Zen Marketing Group can be reached for further comment at 250-389-0855 or visit their website at
www.zenmarketing.ca
Contact us for information about how TimeFox can create a revolution in your business. Call Toll-Free 1.866.369.8463, or email
info@functionfox.com
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