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HOW ZEN MARKETING USED TIMEFOX TO BUILD DEEPER, STRONGER RELATIONSHIPS WITH THEIR CLIENTS.
Zen Marketing Group works on a
"virtual company" business model, outsourcing
Marketing Managers who work with clients to
develop strategic marketing programs.
Their business model is very effective at providing
the service their clients need. Strategic positioning
plans, consumer research studies and viral marketing
programs are developed by independent
Marketing Managers, who work with a centralized
administrative system.
"It's a very efficient, effective system," said Gregg
Meiklejohn, Zen Master's longest serving team
member, "Except for managing timesheets."
Zen Marketing found that the weakness of their
administrative system was exacerbated as they
grew. What was manageable when they were
small had become an enormous problem.
They were collecting timesheets, formatting
them to produce client reports, then reorganizing
them again for invoices, wasting time and
building frustration.
"I happened across TimeFox at a presentation.
I made the decision to implement it because it's
so darn easy and intuitive. It took a few hours over
the course of a month to nail it all down. Their
support people were excellent to work with. It's
been great. Really simple." said Meiklejohn.
The surprise for Zen Marketing was that TimeFox
helped strengthen and deepen relationships
between the company and its clients. Interim
reports are quick and easy to produce, so
that clients can be kept in the loop about time,
and costs.
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"Now our work is much more transparent.
We can demonstrate to our clients exactly what
we're doing, how long it's taking, and what stage
the project, and its budget, are at – daily if we need
to. This tool is helping us build deeper relationships
with our clients, adding even more value to
our services. TimeFox has been a great aftermarket
sales tool."
For "a few hundred bucks; fair value,we thought,"
Zen Marketing has streamlined their timesheet
gathering, improved their administrative process
and, as a bonus, strengthened clients relationships.
THEIR ADVICE? "BUY TIMEFOX," SAYS MEIKLEJOHN.
Zen Marketing Group can be reached for further
comment at 250-389-0855 or visit their website at
www.zenmarketing.ca
Contact us for information about how TimeFox can
create a revolution in your business.
Call Toll-Free 1.866.369.8463, or email
info@functionfox.com
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