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FunctionFox Webinar Series Presents
More great thinking from creative industry leaders to come when our webinar series kicks off again in January 2010. Stay tuned...

Ask WHY not HOW: A simple yet essential concept in planning for a successful marketing campaign

Presented By Jenn Greacen, Red Frog
Date: Thursday November 12, 2009
Time: 2 PM Eastern | 11 AM Pacific (what time is that in my time zone?)
Duration: 45 minutes
Format: Free 30 minute webinar with 15 minute Q+A following

Ask 'WHY' not 'HOW' may seem obvious, but many marketers place their WHY to the side focusing instead on the often more fun and creative HOW.

Asking WHY is the formal evaluation of your goals. What is it you want to achieve? How do you want to be positioned in the market place? Who is it you are trying to reach and where are they located?

This 30 minute webinar will help creative professionals learn how to properly evaluate client goals, expected return on investment, product positioning viability and market conditions before addressing the 'HOW'.


Register



Ask Why Not How


Previously Recorded Webinars
Beating the Big Guys
Presented by Blair Enns
September 2009


Advice to Young Creative Professionals
Presented by David C. Baker
July 2009


Grill The Expert! Creative industry Q+A with a panel of experts from around the globe
Presented by Deborah Dawton, Emily Ruth Cohen and Mary-Lynn Bellamy-Willms
May 2009


Removing the Blocks to Creative Thinking
Presented by RaShelle S. Roberts
March 2009


Partnership: Choosing the Right Person to Expand Your Design Business With
Presented by Mark Busse
and Ben Garfinkel
February 2009


Time Mastery: Take Back Your Life... One Choice at a Time
Presented by Donna Karlin
January 2009


Copyright Essentials For Creatives
Presented by Shel Perkins
November 2008


Approaching Growth Responsibly
Presented by David C. Baker
October 2008


Proposals & Contracts: Getting to 'Yes'
Presented by Blair Enns
July 2008


Serving Clients Well: Making the most of the Account Service Role
Presented by David C. Baker
May 2008


How To Win Without Pitching
Presented by Blair Enns
March 2008


What Every Creative Professional Must Know About Hourly Rates
Presented by Ilise Benun and Peleg Top
January 2008
 
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