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FunctionFox Webinar Series Presents
More great thinking from creative industry leaders to come when
our webinar series kicks off again in January 2010. Stay
tuned...
Ask WHY not HOW: A simple yet essential concept in planning for a successful marketing campaign
Presented By Jenn Greacen,
Red Frog
Date: Thursday November 12, 2009
Time: 2 PM
Eastern | 11 AM Pacific
(what time is that in my time zone?)
Duration: 45 minutes
Format: Free 30 minute webinar with
15 minute Q+A following
Ask 'WHY' not 'HOW' may seem obvious, but many marketers place their WHY to the side focusing instead on the often more fun and creative HOW.
Asking WHY is the formal evaluation of your goals. What is it you want to achieve? How do you want to be positioned in the market place? Who is it you are trying to reach and where are they located?
This 30 minute webinar will help creative professionals learn how to properly evaluate client goals, expected return on investment, product positioning viability and market conditions before addressing the 'HOW'.
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Previously Recorded Webinars
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