Webinar Topic:
Serving Clients Well: Making the most of the Account Service Role

Presenter:
David C. Baker
ReCourses, Inc.
www.recourses.com

Originally presented:
May 22, 2008 4pm ET

Summary:
This webinar overviews the essential things to know in serving clients well as a marketing firm. Specifically, the control each party brings to the agency / client relationship, how to shape your role for increased effectiveness, the essence of the account service job description, a summary of how clients wish you would serve them, as well as growing existing accounts as your focus switches from service to expertise.