Presented by
FunctionFox
and Marketing Mentor |
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Testimonials
"FunctionFox is one of the best run companies
I've ever worked with. Thank you for caring,
taking action, helping me and communicating
it all so well."
Michele
Kelly
Kelly+LoDestro Global Relations
www.kellylodestro.com
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"I love your program so much I want to marry
it! As a small 2 person office, I used to
track everything by hand. I'm sure I under
billed for many jobs in the past. And quoting
was a nightmare. TimeFox has saved me hours
and has easily paid for itself not only
in cash but peace of mind. Your staff is
always so friendly and helpful. Taking all
the time necessary to ensure that my questions
are being answered, and that I understand
all the answers I have been given. Thank
you, Thank you, Thank you!!!"
Deanna
Taus
grafik dezine
www.grafik-dezine.com
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"By the way, we all LOVE your time tracking
system – it's so intuitive and easy to use.
So much better than our previous system,
thank you!"
Mimi Ford
Adagio Graphics
www.adagiographics.com
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HAPPY NEW YEAR!
FunctionFox is committed to helping smaller
creative companies improve their business.
TimeFox, our web-based time and project-tracking
tool, is designed to help smaller advertising,
design, marketing and PR firms manage their
business, and do more with their valuable
time.
Wondering whether to raise your rates for
2008? You’re not alone. Many firms pick
the New Year to make changes like this.
In this month’s newsletter you’ll find out
what other companies charge for their services,
and how to determine what your time is worth.
Got a specific question about rates? We’ll
answer them during our webcast on
January
17th. |
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Feature Article:
How Much is Your Time Worth?
FunctionFox Webcast
Pricing Survey Results
Advertising
and Design News
Creative Resources
FunctionFox
Referral Program
Contact FunctionFox
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How Much
is Your Time Worth?
By Ilise Benun and Peleg Top of Marketing-Mentor.com
Designers spend an inordinate amount of
time fretting over how much to charge. But
there is no right or wrong answer when it
comes to pricing. It's all completely subjective
and dependent on a wide variety of factors,
including what the market will bear, geographic
location, timing, aggravation factor (or
lack thereof) and your level of desperation
(hopefully low to non-existent), just to
name a few.
Because you are selling creative services,
one of the things that often get in the
way of clear pricing is the belief that
what you charge is related to your value
as a person. Wrong! It has nothing to do
with you.
For example, a client will often ask, "How
much do you charge for a web site?" or "How
much do you charge for a logo?" They ask
these questions as if they are buying shoes
or tomatoes.
In fact, if you were selling shoes and a
customer asked, "How much do you charge
for these shoes?" you wouldn't say, "I charge
$100 for these shoes." You would say, "These
shoes cost $100."
It's the same with design services. It has
nothing to do with what "you charge." It's
not about you, and it never will be. You
must shift your mindset to think instead
about what the product and the process costs.
So when someone says, "How much do you charge
for a web site?" take the "you" out of it
and respond with, "A web site can cost $X."
Clear pricing is based on a clear idea of
what you are really selling. Many designers
believe that what they are selling - and
what clients are buying - is time. As a
result, you price by the hour.
Pricing your services...
MORE
This article
has been provided by Ilise Benun and Peleg
Top, co-founders of Marketing Mentor, a
coaching program that helps creative professionals
grow their business and get the clients
they want. Sign up for their free "Quick
Tips from Marketing Mentor" here:
www.marketing-mentortips.com
For additional resources or articles on
Rates and Pricing, go to
www.functionfox.com/resources.html.
If you have
an article that you would like to share
with FunctionFox customers, please contact
us at 1.866.369.8463 or email
info@functionfox.com.
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FunctionFox
& Marketing Mentor Present:
What Every Creative Professional Must Know
About Hourly Rates
Are your rates too low? Are they competitive?
Can you make profit on them? Are tiered
rates or blended rates better? For whom?
A question and answer
webcast presented
by design industry experts Ilise Benun and
Peleg Top of
Marketing Mentor.
January 2008
Free Webcast:
Thursday, January 17, 2008 1:00 PM - 1:30
PM PST
This 30 minute interactive
webcast will
give attendees a unique chance to submit
questions on hourly rates in advance of
the webcast. The webcast will be catered
specifically to those questions received.
Learn more about this free webcast at:
www.functionfox.com/events
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Are your
rates too high, too low – or just right?
Find out what other About Time Newsletter
readers across North America are charging
for design services.
Click to view the survey results (Adobe
Acrobat required)
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ReCourses
New Business Summit | Nashville, February
6-8, 2008
Only held once per year, ReCourses fifth
annual three-day New Business Summit has
been developed especially for design, advertising,
interactive, and public relations firms,
and it is crafted to cover everything about
new business development (see the complete
agenda in
PDF ). Anyone who deals with positioning,
marketing, and selling is a perfect candidate
for this seminar.
The sessions are a mix of presentation,
hands-on exploration, exercises, and roundtables.
You'll learn how your firm should be positioned,
what your role should be, how to perform
that role flawlessly, how to adjust for
your own strengths/weaknesses as you deal
with prospects, and how to make the most
of the marketing assets at your disposal.
Most importantly, you'll learn how to develop
a thought leadership position that draws
clients to you.
New this year will be directed discussions
by topic, grouping firms of similar size
together. In addition, there will be a catered
reception at the Frist Center for the Visual
Arts on Wednesday evening, where you'll
be able to connect with fellow attendees
while having private access to the exhibits,
all with professional musicians playing
in the background.
This seminar will include everything from
knowing how to identify prospects, how to
nurture them to the client stage without
weakening your firm's position, how to deal
with objections, and one hundred other things
that will enhance your success in new business.
Essentially, it's a complete look at this
function in your creative services firm.
For more information, a complete agenda,
pricing, lodging, venue, and registration
information, please download this PDF:
www.recourses.com/media/pdfs/2008nbs.pdf
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