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Testimonials
"As a small agency, TimeFox has been a crucial part in our operation's success. We have just upgraded to Premier and can say goodbye to cumbersome spreadsheets and Google iCalendar. Now everything we need is in one place. Thank you for creating TimeFox! It's a real timesaver."
Dana Matheny
PRO-Deuce Marketing
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"Thanks to you folks at TimeFox for creating such a great product, and providing such great support for it!!!"
Angela Lopez
Wasabi
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"Your product is going to improve my department's productivity, profitability, and accountability at least 200%. What a great product!!!!"
Ellen Didier
StoneRiver, Inc.
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FunctionFox is committed to helping smaller creative companies improve their business. TimeFox, our web-based time and project-tracking software, helps smaller advertising, design, marketing and PR firms manage their business and do more with their valuable time.
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Feature Article: Using your Brand to Retain Top Talent
FunctionFox Webinar Series: Copyright Essentials for Creatives
Sneak Peak
Advertising and Design News
Contact FunctionFox
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Using your Brand to Retain Top Talent
A strong brand is one of the best tools you have to attract and retain employees. When you are recruiting new employees (and keeping your existing employees happy and motivated), make sure to harness the power of your brand. For companies already invested in understanding, developing and building their brands, this isn't an onerous undertaking. Essentially, your task is to marry your brand values and promise with the fundamentals of what motivates people at work. Through this, you'll cultivate employee satisfaction, and subsequently, retain your top talent.
There are three key ways to achieve this:
1. Lead by example
First and foremost, live the brand. This is a crucial step in inspiring employee enthusiasm and loyalty. All members of the management team, particularly company owners and senior management, should personify the company brand strategy. Make an effort to talk about and emulate the brand promise as often as possible – this is a significant part of how you build credibility, trust and hope. Your employees will look to you for guidance, so the more you show them how the brand should come to life, the more likely they are to represent it properly.
Ways you can integrate the brand:
Explain to your staff how company decisions regarding marketing, policy, and operations reflect the brand promise. Show them tangible instances where the brand has come to life and helped to improve the company's bottom line.
Integrate the brand promise into recruitment advertising, interviewing, goal setting, and rewards and recognition programs.
Ensure your marketing uses vehicles that effectively communicate your brand promise. For example, if your company is about industry and culture, an investment in a monthly newsletter with trends and tips could be a very strategic use of your marketing dollars.
When it comes to operations, ensure that you're integrating your brand promise into your decision making. For example, if you're a creative company, your products and services should always reflect this brand promise. Don't cut corners and think your customers (and staff) won't notice.
2. Understand what motivates your employees
We could fill several newsletters discussing the topic of meaningful motivation for employees. Fortunately, human nature isn't that complicated when it comes to work. For most of us, our ideal job is one that allows us to make a difference and perform meaningful work with like-minded people.
How people view making a difference and performing meaningful work within an organization often has to do with how well they understand and embrace the brand values and promise.
For example, Starbucks prides itself on giving all new employees the chance to experience their brand firsthand at their mandatory 'Barista Bootcamp'. During orientation, all employees from janitorial staff to chief executives, learn the company history, the correct method of roasting coffee beans and how to craft the perfect espresso. Through this they ensure all employees get a chance to make the beverage that forms the base of the entire Starbucks brand.
3. Give meaningful rewards
Be innovative in the way you reward your staff. Link the innovations to your brand's values and promise. Depending on your situation and business, you could consider some
more...
This article has been reprinted with permission from Suburbia Advertising.
Suburbia Advertising is a leading retail branding agency in Canada.
For more articles and resources, see www.functionfox.com/resources.html.
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Copyright Essentials for Creatives
Presented By Shel Perkins,
Author of Talent Is Not Enough: Business Secrets for Designers
Thursday November 6, 2008
4 PM Eastern | 1PM Pacific
Register >>
Free 30 minute webinar with optional 15 minute Q+A following
Copyright is a very important topic for creative professionals. We strive to produce work of significant value and we negotiate with clients for its use and ownership. Presented by design management expert Shel Perkins, this webinar discusses the essentials of copyright law for design firms and their employees, independent contractors and clients. We'll discuss details of protection, duration, infringement and licensing, and we'll share many real-world examples along the way. (Don't miss this opportunity to find out what the term "work-for-hire" really means, and whether or not it's appropriate for your projects!)
November 2008
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The team at FunctionFox has added a lot of great new tools to TimeFox over the past year. New calendars, additional e-mail alerts, enhanced scheduling, a project blog... a whole new version of
TimeFox
called TimeFox Premier... plus lots of smaller back end changes to keep things running smoothly and secure.
At the core of all these great tools has always been simple, effective time management. So, to help make our simple timesheet even easier, we've been busy designing a timesheet widget for Mac users. The timesheet widget makes it easier than ever to track and manage your time, as clients, projects and tasks are available directly from your Mac OSX dashboard. As an About Time Newsletter reader, this is your exclusive sneak peak – stay tuned for more...
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Running a Profitable Design Business in challenging times: Tips for Financial Success | Thursday, November 6th 2008 | Los Angeles, CA
Are you wondering how to increase your profits in an uncertain economy?
Are your clients paying you what you deserve for your work?
If you are the owner of a design firm and want to improve your financial growth, don't miss this free special event presented by Marketing Mentor and FunctionFox.
Presented in Los Angeles for the first time
by Peleg Top,
co-founder of Marketing-Mentor
and Mary-Lynn Bellamy-Willms,
CEO of Suburbia Advertising
and Founder/CEO of FunctionFox.
Join them as they team up and bring you their years of experience in running successful and profitable creative businesses.
This one of a kind collaborative presentation will help move the financial state of your business to the next level. Whether you are running a solo business or a small creative firm, this seminar will give you some great tips and fresh ideas about creating more profit from your business. Register and learn more at:
MacTribe Magazine Filling Void in Mac Media Space
Enhanced coverage of the Mac market was long overdue.
MacTribe Magazine has just launched their reformatted magazine. They've updated all the content with a new generation of Mac users in mind – people who use their Macs as creative devices, entertainment systems, and symbols of all around good taste. If you use your Mac to access the world – MacTribe is for you.
Discover exciting in-depth features on Apple products, interviews, design, photography and multimedia, and innovative coverage of all things Apple. Check them out at
www.Mactribe.com
or visit them in person at the
PhotoPlus Expo
in NYC October 23-25th.
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For a TimeFox Demo, go to:
www.functionfox.com/demo
To arrange a guided tour of TimeFox, please send your request to:
info@functionfox.com
To order a TimeFox subscription, go to:
www.functionfox.com/purchase
If you would like your company to be featured in a TimeFox
newsletter, on our website or in our promotional package,
please send your request to:
info@functionfox.com
You can opt out of the About Time Newsletter at:
www.functionfox.com/newsletter/no_thanks.asp
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