So, you are raring to go on your creative enterprise, but are skeptical about how you could generate business.
Fret not as we share the top 7 ways in which you could easily generate business for your creative enterprise with minimal fuss.
1. Establish an Online Presence.
While this might seem like a no-brainer, the fact is that a lot of creative enterprises start with minimal to no web presence. In today's day and age, that is a compromise you can hardly afford to make.
Especially against the backdrop of creative enterprises, it is practically essential that you do have a web presence to showcase your creativity in ample measure. This will particularly serve as a means for newer clients to come onboard.
Remember that in this context, merely having a website is insufficient. Alongside, focusing on setting up a robust social media presence would be imperative. Having informative, blog content would also be especially useful in organically driving traffic to your business website.
2. Cold Calls and Emails
Notwithstanding more laser-focused ways of targeting new customers, cold calls and emails will continue to have their significance.
Before you get to this stage, remember to invest adequate time and effort in optimal lead generation. With these leads in place, you can actively pursue them through an eclectic combination of telephone calls and emails.
Moreover, even if you lack resources to make these pursuits on your own, remember there are top-quality 3rd party entities who can do this for you at a nominal price.
Advertising will continue to serve as a formidable way to generate business for your creative enterprise. The primary deciding factor here will be the advertising budget that you can afford.
Also, depending on the scale of your operations and the geographies that you are targeting, you could easily consider a find balance between traditional, offline advertising and online advertising.
4. Hiring PEO Services
A PEO (Professional Employer Organization) can certainly do wonders in taking your novel creative enterprise to the next level. By taking on all HR-related obligations at your firm, global PEO services let you expend all your efforts on growing your business.
5. Offer Free Trials.
While you should not take this as a given in every context, it especially pays off well for fledgling businesses to offer free trials to new customers.
The objective here is to give prospects a flavor of the kind of quality you have to offer; once they see that for themselves and are satisfied (delighted?) with it, they are likely to come on board without hesitation.
6. Add to the Value Proposition
The creative domain is typically one where there is cutthroat competition. So, how do you stand out from others in the fray?
Well, one way to do it is to add to the overall value proposition.
Let us say you have a logo design business. Your market research tells you that competitors typically offer 2 sets of logo designs for the said fee. In that case, why not go ahead and offer 3 such designs — that clients can easily pick and choose from?
You can apply this instance to other relevant situations as well.
7. Cashing in on Marketing Tools
In point #2 above, we suggested taking help from 3rd party entities for cold calls and emails.
Nowadays, there is an entire gamut of marketing tools that can help you spread the word about your business in a variety of different ways; you are not limited to making telephone calls or sending out emails alone.
We suggest that you look around amply. Your research will easily help you identify a barrage of marketing tools to help generate business for your creative enterprise.
Bonus Way — Invest in PR
Like the three tips above regarding advertising, this would depend to a reasonable extent on the budget that you have.
So, if your budget permits, we would recommend that you invest in PR.
In case you have not had a taste of PR previously, you will be amazed at the returns it offers. Sometimes even a single mention in a mainstream media publication that reaches out to thousands, possibly millions of customers, can truly do wonders to freshly minted enterprises like yours.