2. Define Your Key Processes to Kick Start Ideation
Do you look at random pictures as a starting point? Do you try to think about how Oprah (or your favorite celebrity) would solve the problem? Do you use a ‘stream of consciousness’ approach and generate a zillion ideas and come back and refine? Find a few approaches that work well for you, use them and your ideas will flow.
3. Use Constraints to Take Creative Thinking in New Directions
When we put constraints around a problem, it can actually result in some really interesting approaches and ideas. For example, what if your constraint was that you couldn’t use type? Or you could only use type? Or if you limited yourself to 3 colours? Maybe for a car ad, you can’t show the car? Or if you’re working on a cereal ad, you can’t show people? When you use constraints, it can push you to think in very different and creative ways.
What are your tips for boosting effective ideation?
Jeremie White is an Illustrator and painter, owner of SportsArt.ca, as well as the
Design Director and partner at Suburbia Studios. He enjoys living in beautiful Victoria,
British Columbia with his wife and two teenage boys. And guess what? Jeremie and
his kids play hockey.
When it comes to great design, it seems to flow from the heart and soul. But where can we go to feed our senses and our curiosity so that we constantly bring fresh ideas to our clients and our work?