Creating Strong Relationships

What's love got to do with it?
A designer's guide to relationships.

You know the feeling. The courier brings in a package of printed samples. You rip it open to see how your latest project turned out, and the sweet smell of printer's ink engulfs you.

If you're lucky, the color is exactly as you imagined, the photos have reproduced perfectly, the paper has just the right snap to it, and it has been trimmed and finished meticulously. It's love at first sight.

Before you get carried away with self-congratulations, remember that the love you feel when you pick up your perfect printed piece is probably the result of some serious relationship work with your printer and your paper rep. And the more you put into those relationships, the better chance you have of opening more packages of perfect printing.

The first blush of romance. . .

The time to involve your paper rep and printer in a new project is right at the beginning – not when time is tight and you need to get the thing printed NOW.

Discussing paper stocks, exploring special techniques and talking through potential difficulties at the beginning of a project may open your mind to options you hadn't considered. But you've got to ask for help!

Build relationships that last

Each project is a chance to build a relationship with your printer and your paper rep. And the more you know about each other, the better that relationship will be. And the better your relationships, the more likely that your jobs will turn out the way you want.

Good relationships are built on common experiences, mutual respect, and good communication. So remember, you gotta do a little work to get that lovin' feeling when you open your next printed samples!

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