Design research and mobile expert Kelly Goto (recorded from HOW2012) helps you and your team to update your creative mindset and embrace methods for becoming "unstuck" in your approach to design solutions. You'll gain a better understanding of how design can positively impact emerging technology and how, in the new sea of apps and devices, designers can find ways to cultivate meaningful experiences and connections.
You'll learn how contextual research methods can go beyond standard approaches to "user-centered thinking" and how design for emotional experiences leads to a deep connection even "devotion" to a product or brand.
As an evangelist for "design ethnography," Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. She's the principal of gotomedia.com, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions; her clients include Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Kelly is the author of Web Redesign 2.0: Workflow that Works - which is the standard for user-centered design principles - and the editor of gotomobile.com, a leading online publication on mobile user experience. She also serves on the board of the AIGA Center for Brand Experience.